Promotional Mix

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  1. Allows a business to generate a specific response from targeted groups of custom
  2. Sponsorship takes place When a payment for an event, person, organisation is giv
  3. Promotion on a person to person basis Two way communications
  4. Tactical, point of sale material or other incentives designed to stimulate purch
  5. paid communication that informs potential customers of a product or service.
  6. A short-term marketing strategy which aims to increase sales of a particular pro
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